About us


Softwood is a growing sourcing company dealing in Fabrics, Home Textile products, Woven and Knitted Garments. We believe in uplifting our standards and maintaining an ethical utopia which can help us grow alongside our customers. Our partnership with various suppliers in Pakistan helps us to fully cater the customer needs

Our Vision

"To learn develop and implement best management practices that can be followed by rest of the economy that would help to enhance the national status and well being of individuals."


Our mission is to provide the best quality and the best selection of name brand products at wholesale level with outstanding service and value, provided to our customers. We strive to accomplish this mission by putting our customers first, keeping our operating costs low, and maintaining very competitive prices in the industry.


The idea for Softwood was initiated with a view to come up with work practices that are different, innovative and create value for all the stakeholders. We offer the ultimate solution for sourcing superb quality textiles from Pakistan. Leveraging supplier relationships built over last few years, Softwood has direct access to a large number of reliable suppliers.

We turn your ideas into reality with our comprehensive product development capabilities - matching creativity with proven development experience. Our basal strength lies in our strong team with years of hands on experience across a wide spectrum of the textile industry.

Softwood Presentation

This team of votive professionals is actively involved in sourcing quality textiles from Pakistan at best possible price. We are sure to provide unmatched service to create maximum value for our customers as well as suppliers. Innovation and perfection of the product are imperative to Softwood. The key strength of the company lies in the areas of product development, productions, coordination & communication.